Description:
Appointed as brand guardian the purpose of this role is to build a fluid long-term brand strategy with a primary focus on building ranges across men, ladies and kids, formal and casual footwear.
JOB FUNCTION · Analyze, identify, and establish current brand positioning and values · Research trends and interpret them for market · Design and implement a research-based strategy with a core focus on building ranges within the brand · Measure and constantly interpret brand performance · Further grow and sustain brand equity · Liaising with suppliers in support of the function ahead of season · Sales forecasting, planning & inventory control in collaboration with Planner · Keep abreast of market trends and economic conditions to anticipate changes to brand strategy · Procure the right product at the right price at the right time. · Range development · Manage Development Samples – until confirmation sample received order and mange and track · Supplier comms regarding product · Customer comms re product at all times · Check & sign PO’s before sending to supplier · BHAG annual plan interpreted to GMROI · Analyze GMROI annual plan, monthly check · Seasonal Maps – daily & weekly
KNOWLEDGE, EXPERIENCE & QUALIFYING CRITERIA · Tertiary qualification in Marketing Management or Brand Management or Brand Strategy or Fashion Retail Marketing Management · 6-8 Years’ solid experience as a Brand Manager within the fashion retail sector · Additional experience as a Senior Buyer within fashion retail (footwear) with exposure to and understanding of Planning · Proven experience in building product ranges · Preferred: Senior Brand Manager with experience in Men’s, Ladies and Kids footwear (casual, formal and outdoors) · Advanced command of MS Excel · Ability to interpret numerical and sales information for the purpose of driving the brand · Able to travel locally and internationally, often · Exceptional business presentation skill