Description:
Non-GLA Revenue Generation (Commercial Mandate)Target: Achieve a revenue target through alternative revenue streams. Exhibitions & Court Hire: Sell floor space in common areas to external exhibitors, vehicle displays, and pop-up kiosks. Media Sales: Monetize static and digital advertising assets (posters, lift branding, digital screens, parking booms). Sponsorships: Secure paid sponsorships for center events and activations. Vending & Promotions: Manage vending machine contracts and promotional leafleting permits. Leasing deals which dont occupying traditional GLA: Good examples include items such as using unused parking bays as storage for tenants; cellphone mast revenue; WIFI providers, etc. Events, Activations & Exhibitions
Conceptualize and execute an annual calendar of high-quality events designed to increase footfall and dwell time. Manage end-to-end logistics for seasonal campaigns (e.g., Easter, Christmas, Black Friday) and community events. Coordinate with operations and security teams to ensure safe event delivery, including risk assessments and vendor management. Digital Marketing & Website Management
Website: Take full ownership of the retail websites, ensuring accurate tenant directories and adherence to SEO best practices. Social media: Manage all channels (Facebook, Instagram, LinkedIn, TikTok), developing content calendars that promote tenants and center news. Community: Manage engagement by responding to queries and reviews to maintain brand reputation. Tenant Relations
Build strong relationships with store managers and tenants. Collect tenant turnover data to measure the ROI of marketing events Requirements
Relevant degree / Diploma in Marketing / Public Relations Post Grad in Property Management / Digital Marketing Minimum 2 years of direct sales experience, such as selling media space, sponsorships, exhibition stands, or event partnerships A proven track record of meeting or exceeding financial targets Experience writing commercial proposals and sponsorship pitch decks 35 years in a retail environment (Shopping Centre Marketing or Retail Operations) Understanding of "Tenant Mix" and how marketing events impact tenant turnover Experience managing "Pop-up" retail or temporary lettings is highly advantageous Financial Literacy: Ability to calculate ROI, manage a P&L for events, and forecast Non-GLA revenue Digital Proficiency: Advanced knowledge of Meta Busin
10 Feb 2026;
from:
gumtree.co.za