Digital Analytics and Insights Manager

Description:

KEY RESPONSIBILITIES

Insights and Reporting

• Contribute to the design and creation of reporting strategies and templates
• Lead execution of complex reports, identifying patterns and trends, and translating insights into actionable recommendations
• Create and manage scalable reporting and dashboards to monitor marketing KPIs, highlight areas for improvement, and influence strategy
• Define key metrics for management reports with key stakeholders
• Develop a data, insights, and analytics roadmap to improve existing tools, processes, and journey towards full attribution
• Grow the volume of identifiable customers within digital channels and share data across channels for Omni-channel success

  Data and Analytics Strategy

  • Recommend improvements to data and analytics systems and platforms
  • Lead projects related to digital marketing, driving insights and channel performance analysis
  • Communicate findings effectively at all levels, from teams to executives

    Stakeholder Engagement

    • Identify stakeholders, understand their needs, and support communication of business information and decisions
    • Collaborate with senior data analysts to establish reporting goals and data visualisation strategies
    • Ensure high data quality and reliability of metrics
    • Provide strategic advice on channel expansion, optimisation, and business growth

      Digital Marketing Strategy and Roadmap

      • Contribute to digital marketing strategy by providing insights for initiative implementation
      • Use a data-driven approach to inform strategy, collating insights from analytics and other data sources
      • Continuously improve digital data strategy to support business KPIs and digital asset performance

        Data Exploration & Analysis

        • Conduct research and select relevant information to analyse key themes and trends
        • Provide insights and analytics to enable digital optimisation techniques
        • Analyse landing page user journeys, UX, and AB testing to understand user intent and conversion paths

          Continuous Improvement

          • Review existing operations and implement innovation processes to generate new ideas
          • Solve challenging business problems creatively and efficiently
          • Use insights to drive innovative capabilities scalable across the business
          • Support MarTech onboarding and implement solid processes

            Personal and Organisational Capability Building

            • Develop own capabilities through formal and informal training and coaching
            • Maintain knowledge of technology, regulations, and industry best practices
            • Identify team development needs, plan and implement actions to build capabilities
            • Provide training or coaching in area of expertise to improve performance

              Leadership and Performance Management

              • Commun