Description:
Key Responsibilities:Marketing & Brand Strategy
Develop and implement national marketing and brand strategies aligned with OEM objectives Ensure brand consistency and compliance across all touchpoints, campaigns, and dealer marketing activities Define positioning, messaging, and visual identity standards for campaigns and product launches Conduct market research, competitive analysis, and consumer insights to inform marketing strategy Campaign & Communication Management
Plan, manage, and execute national advertising, digital marketing, and public relations campaigns Oversee multi-channel campaign execution, including social media, email marketing, website, events, and dealer marketing support Coordinate product launches, ensuring dealer networks are equipped with the necessary marketing materials and support Ensure campaigns are delivered on time, on brand, and within budget Dealer Marketing Support
Liaise with the dealer network to provide marketing guidance, collateral, and campaign support Monitor dealer compliance with OEM brand guidelines and marketing standards Conduct training and coaching to improve dealer marketing capability and campaign execution Evaluate dealer marketing initiatives and provide recommendations for improvement Budgeting & ROI
Develop and manage the marketing budget, ensuring cost efficiency and ROI tracking Monitor campaign performance and effectiveness through key metrics and analytics Provide regular reporting to senior management on marketing performance, campaign ROI, and brand metrics Recommend optimisation strategies based on performance data Team Leadership & Cross-Functional Collaboration
Lead and mentor marketing team members, fostering professional growth and accountability Collaborate with Sales, Aftersales, Product, and Supply Chain teams to align marketing initiatives with business objectives Support cross-functional initiatives such as lead-generation campaigns, dealer network expansion, and customer engagement programs Qualifications & Experience:
Bachelors degree in Marketing, Communications, Business, or related field (MBA advantageous) 710 years marketing experience, preferably in automotive OEM environment Proven experience in brand management, multi-channel marketing, and campaign execution Strong analytical skills with the ability to measure marketing effectiveness and ROI Experience managing marketing budgets and reporting to senior management Motor Industry experience ESSENTIAL!! Key Skills & Competencies:
Strategic thinking
24 Jan 2026;
from:
gumtree.co.za