Description:
Key ResponsibilitiesIdentifying Market Opportunities: Recognising gaps in companys operating environment where its services can be expanded and improved Evaluating Market Costing: Benchmarking to align company budget estimates to actual market costs Understanding Client Behaviour: Gaining insights into client preferences, engagement with the company and decision-making processes Evaluating Marketing Strategies: Measuring the effectiveness of campaigns and strategies to optimise marketing efforts and budget allocation Forecasting Market Trends: Predicting future market trends to stay ahead of the curve and make proactive business decisions Improving Service Delivery: Using market research to inform the development of new services or the improvement of existing ones to better meet client needs Setting Realistic Targets: Establishing achievable goals for growth, and client service based on market research findings Risk Mitigation: Identifying potential risks in the companys operating environment and developing strategies to mitigate them Supporting company Strategy: Providing a solid foundation of market knowledge to support overall business strategy and long-term planning Enhancing Client Experience: Using feedback and insights from market research to enhance the customer experience
Required experience and qualifications: Must have 5+ years of experience in a similar role NQF 6 or higher qualification in a related field will be beneficial Certifications (must have at least ONE of the following):
Professional Researcher Certification (PRC) OR Certified Market Research Analyst (CMRA) OR Market Research Society (MRS) Advanced Certificate OR Gartner/Forrester Certified Analyst OR Certified Analytics Professional (CAP) OR Competitive Intelligence Professional (CIP)
22 Jan 2026;
from:
gumtree.co.za