Description:
Duties will include, but are not limited to:Campaign Management: Develop, implement, and manage email marketing campaigns, landing pages, forms, and other marketing assets within Pardot. Lead Management: Build and optimize lead scoring and lead nurturing programs, focusing on improving lead quality and conversion rates. Automation: Create and manage automated workflows, including drip campaigns, engagement programs, and other automated tasks. Reporting & Analysis: Track and analyse campaign performance using Pardot and Salesforce reporting tools, providing actionable insights and recommendations. User Support: Provide support to marketing and sales teams on Pardot usage and best practices. ESSENTIAL REQUIREMENTS
Demonstratable understanding and hands-on experience with marketing automation and email marketing platform. Knowledge of marketing automation principles and strategies, including lead lifecycle management. Familiarity with Email/Marketing automation integrations to CRM. Good written and verbal communication skills, with the ability to collaborate effectively with various teams. Ability to troubleshoot issues, identify root causes, and implement solutions. Strong analytical skills to interpret data, track performance, and provide data-driven recommendations. Salesforce Certified Pardot Specialist or Consultant certification highly desirable. Experience with B2B Marketing. HTML/CSS knowledge: for email template customization. Understanding of data privacy regulations: (eg. GDPR, CAN-SPAM).
Kindly note that by submitting your application for this career opportunity, you agree that Guardian Recruiting may use your application for the purpose of the recruitment and selection of the said position, and this information may be shared with the relevant stakeholders in the business.
Please note that only short-listed candidates will be contacted.
Should you not have heard back within a two-week period, please assume that your application was unsuccessful.
All job postings are in accordance with our Client's BEE requirements. Please only send certificates when requested to do so.
21 Jan 2026;
from:
gumtree.co.za