Description:
This role is focused on growing store traffic and sales while building strong brand relevance within the menswear category. Youll lead integrated marketing initiatives across media, retail, digital and social, working closely with merchandise teams, store operations and agency partners to bring bold, effective concepts to life.Key Responsibilities:
Lead and evolve brand strategy and positioning Deliver integrated marketing campaigns that drive footfall and sales Drive innovative retail and shopper marketing initiatives Plan and execute events, activations and product launches Own social media and digital content strategy across key platforms Develop and manage media plans, budgets and performance tracking Use customer insights and analytics to optimise campaigns and ROI Requirements:
35 years Brand Management or Digital Marketing experience (apparel / retail preferred) Marketing Degree or 3-Year Marketing Diploma Strong creative, analytical and commercial thinking Proven experience in retail marketing, social media, events and media planning Excellent communication, stakeholder and project management skills Strong aesthetic sense with an eye for detail and trendsIf youre ready to shape a leading fashion brand and see your work drive measurable results, this is your next move.
15 Jan 2026;
from:
gumtree.co.za