Description:
Minimum requirements for the role:
Must have a B. Sc. Agric degree, and or Business degree with AVCASA registration Minimum 5+ years experience in an Agricultural Chemical environment with specific focus on Herbicides, Seed applied Technology and Adjuvants Broad knowledge of Agrochemical and Agricultural input business with good industry credibility and value chain expertise Proven expertise in business and market intelligence, including the application of marketing concepts and analytical tools Solid understanding of market dynamics and relevant regulatory frameworks Strong financial acumen with the ability to interpret and apply financial data in decision-making Practical knowledge of crop-specific agricultural practices, including the implementation and management of spray programmes
The successful candidate will be responsible for:
Responsible for delivering budget targets for the categories. Maintaining up-to-date knowledge of the markets and submarkets (based on market information databases). Contributing to market intelligence projects (e.g., market surveys, pricing surveys). Understanding all technical aspects and positioning of different products in the spray programmes. Contributing to product and market opportunity assessments and defining business cases. Responsible for conducting range GAP analysis and providing guidance to R&D budgets and acquisition strategies. Defining portfolio strategies, crop spray programmes, and product strategies, including the 4 Ps (Product, Place, Price, Promotion). Responsible for new product introductions, launches, and promotional programmes. Driving the procurement process for product launches, including ensuring compliance with all related internal systems. Responsible for price positioning of the range, including providing value propositions and conducting competitive benchmark analyses to support pricing decisions. Contributing to marketing assumptions for the yearly budget across the categories. Managing promotional and advertorial campaigns and functions related to current products and portfolios. Attending global category meetings to enhance cross-functional knowledge sharing and information dissemination. Contributing to business support initiatives aimed at achieving gross profit targets (e.g., training meetings, product launches, marketing campaigns, technical and marketing support for regional teams). Developing and delivering training programmes for the sales team, distributors, and agents, focusing on product positioning and value propositions. Contributing to the development of key account approaches, including maintaining customer databases and coordinating key promotional initiatives. Identifying and negotiating opportunities to ad
07 Jan 2026;
from:
gumtree.co.za