Description:
A company is seeking a Regional Sales Manager to drive sales growth, market penetration, and brand presence across the PE and East London region by managing sales teams, key accounts, and distributor relationships within the liquor trade.
Position Area: PE/East London
Candidate (will call on townships)
Marketing/sales qualification an advantage
4-6 years Sales and merchandising experience within the liquor industry or FMCG
4-6 years managing a team experience
Driving for over 2 years
Key Responsibilities
Manage and lead regional sales operations within the liquor industry
Drive sales volumes, revenue, and profitability across on- and off-trade channels
Manage and coach sales representatives and merchandisers
Develop and implement regional sales and route-to-market strategies
Build strong relationships with key accounts, distributors, wholesalers, and retailers
Ensure effective product listings, promotions, and in-store execution
Monitor competitor activity, pricing, and market trends
Manage regional sales budgets, forecasts, and performance reporting
Ensure compliance with liquor legislation, company policies, and ethical standards
Work closely with marketing to execute brand activations and promotions
Minimum Requirements
Proven experience as a Regional Sales Manager or Area Sales Manager in the liquor or FMCG industry
Strong knowledge of on-trade (bars, restaurants, taverns) and