Description:
Creative Director, Brand Marketing Pretoria, Gauteng
Workplace Type:Hybrid
Location: Pretoria, Gauteng
Role Description
A strategic thought-leader in branding, design and marketing communications. An expert storyteller who creates
marketing campaigns that drive consumer engagement, conversion and competitive advantage. A team-builder
and cross-functional leader who brings innovation and best practices to an organization to drive growth and new
standards of excellence. A collaborator who works towards the common goal of the company, and its multiple
brands, and while serving both internal and external customers Ensures that company, brand and product
communication initiatives are created and implemented successfully, monitored and continuously improved.
In order to be effective in this role, the successful candidate needs to accommodate international, multi-time zone
collaboration, management and meetings with flexibility in their scheduling.
Brand and Communications Strategy 25%
Brand Marketing Strategy
Work with the Executives and internal customers (Performance Marketing, Ecomm and Business Development)to define overall brand vision, brand and product strategies, and coordinate implementation thereof with Performance Marketing to ensure revenue and profit growth, and an improved ROI on spend.
Translate business direction into brand and creative strategy, plans and objectives, including success metrics
and tracking and optimization thereof. Develop product positioning to articulate product’s competitive value propositions that aligns with consumer
needs and LXEs portfolio line logic.
Product launches
and PR setting metrics for success, monitoring, reporting and optimizing each campaign/initiative. Oversee development and approval for pitch decks and content creation for new and existing partners to
support business development and new product/strategy/channel launches Drive strategy implementation across brands, making mid-course corrections as required to maintain
effectiveness and efficiency.
Design & Creative Management 25%
Design/Creative
Drive effective asset creation (budget, concept, strategy, execution) for use across all mediums, channels,campaigns and owned assets. Work effectively with current and potential licensing partners and internal teams (including Legal) to makesure technology and branding messaging provide the most benefit for the company. Drive the effectiveness and strategy for design, UI and UX with the Design Lead to create unique, impactful brand stories via inspiring content and design to leverage across all