Description:
Role Purpose:
A custodian for driving short and medium term sustainable, profitable growth at a brand level. You will achieve this by using deep consumer and shopper insights to craft brand/s that consumers love, and by developing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation daily. This involves articulating and executing the full marketing mix for our brands. You will work with the Marketing centres of excellence to optimise pricing, promotions, product innovation, packaging and marketing mix.
Top Accountabilities
Develops an annual agency brief that articulates the communication media strategies for each assigned brand, pursuant to the brand strategies and plans.
Develops and implements the mix elements for the assigned brands.
Manages and coordinates a marketing communications programme for each assigned brand through liaising and motivating advertising and research agencies so that they effectively position such brands thereby meeting organisational profit expectations.
Develops and controls brand promotional activity programmes and liaises with the General Sales Managers on its implementation.
Prepares input on all marketing reports, which include Group Executive Committee Report for the Marketing Director and the Board Package as per Delta''s instructions.
Conducts through the Marketing Services Manager, research on each brand''s unique character and relevance so as to maintain demand for the product and its competitiveness on the market.
Ensures satisfactory performance of each brand and pack so as to attain a balanced brand portfolio. This entails periodic assessment of the intrinsic product and overall product presentation with respect to size and graphic design.
Conducts retail audits to ensure that advertising messages and images developed at corporate level are current. The audit is conducted in the presence of the District Sales Manager or Areas Sales Representative; reporting the results in writing to the Marketing Manager and copied the respective Sales & Distribution Executives.
Administers the Delta procurement contract with brand agencies.
Requirements:
Matric
A qualification in Business Studies, Marketing, B.Com or similar
SAP Experience
4 years marketing field experience
2 3 years experience in a similar position within the FMCG sector
Good verbal and written communication skills
Work effectively under stringent deadlines and produce accurate results
Work independently, exercising effective judgement and initiative
Systematic, hands on and innovative approaches to all facet of his/her work
Well-rounded consumer goods experience spanning Marketing and preferably Customer roles
Consumer obsession and insights-driven a thirst for understan