Description:
Duties/Responsibilities
Sales & Business Development
Identify and pursue new business opportunities within target markets (retail, corporate, property,
construction, etc.)
Maintain and grow relationships with existing clients to maximise repeat business
Conduct client meetings, site visits, and needs assessments
Promote the company’s full range of signage products and services
Client Consultation & Solution Selling
Understand client branding, budget, timelines, and installation requirements
Recommend appropriate signage solutions (materials, finishes, illumination, installation methods)
Advise clients on feasibility, compliance, and production constraints
Manage client expectations regarding lead times, costs, and deliverables
Client Consultation & Solution Selling
Understand client branding, budget, timelines, and installation requirements
Recommend appropriate signage solutions (materials, finishes, illumination, installation methods)
Advise clients on feasibility, compliance, and production constraints
Internal Coordination
Liaise with:
Project coordinators
Designers
Production and installation teams
Resolve client queries or changes during the project lifecycle
Communicate variations and ensure approval for additional costs
Manage client expectations regarding lead times, costs, and deliverables
Quoting & Costing
Prepare accurate quotations based on:
Materials
Labour
Installation requirements
Logistics
Subcontractor costs
Work closely with production, fabrication, printing, and installation teams to ensure cost accuracy
Ensure quotes meet required gross profit margins
Follow up on quotations to secure orders
Order Processing & Project Handover
Convert accepted quotations into sales orders
Ensure all client specifications, artwork, and approvals are obtained
Conduct a clear handover to project coordination / production teams
Remain the primary point of contact for the client during project execution
Sales Administration & CRM Management
Maintain accurate records of leads, quotations, orders, and client interactions
Update CRM and sales pipelines regularly
Prepare sales reports as required
Ensure all documentation is complete and compliant with company procedures
After-Sales Support
Follow up post-installation to ensure client satisfaction
Address snags or concerns in coordination with operations
Identify opportunities for upselling or repeat business
Compliance & Brand Representation
Ensure all sales activities align with company policies and values
Represent the company professionally at all times
Maintain knowledge