Digital Marketing Manager

Description:

Job SummaryThe Digital Marketing Manager is responsible for developing, implementing, and managing digital marketing strategies to promote the hospitality brand, drive direct bookings, increase brand awareness, and enhance guest engagement across all digital platforms.Key Duties and ResponsibilitiesDevelop and execute digital marketing strategies aligned with business and occupancy goalsManage website content, SEO, SEM, and online booking platformsOversee social media strategy, content calendars, and paid digital campaignsManage email marketing campaigns and CRM platformsMonitor online reputation including reviews on platforms such as Google, TripAdvisor, and OTAsAnalyse performance metrics and prepare regular reports on ROI, engagement, and conversionsCoordinate digital campaigns with sales, reservations, and operations teamsManage digital marketing budgets and external agencies or service providersEnsure brand consistency across all digital channels Requirements and Qualifications
Grade 12 (Matric) – essential
Relevant qualification in Marketing, Digital Marketing, or Communications
Minimum 3–5 years’ experience in a digital marketing role, preferably within hospitality
Strong knowledge of SEO, Google Analytics, social media platforms, and digital advertising
Experience with CMS platforms and booking engines advantageous
Excellent communication and analytical skills