Description:
Team: Decision Analytics
Reports to: Decision Analytics Specialist
Location: Stellenbosch / Cape Town (Hybrid)
People Leader Role: No
About the Organisation
This organisation operates in the payments and financial services environment, supporting high-volume transactional activity across South Africa. The business is highly data-driven and operates in a regulated, performance-focused environment where decisions are guided by analytics, experimentation, and measurable outcomes.
The culture values analytical rigour, clear thinking, and execution based on evidence rather than intuition.
Purpose of the Role
The Campaign Data Analyst is a pure data and analytics role responsible for analysing customer and transactional data, translating analytical outputs into operational decisions, and continuously optimising performance using data.
This role sits firmly within the Decision Analytics function and is not a marketing or campaign management role. While analytical outputs may be deployed into customer communication channels, ownership of branding, messaging, or marketing strategy does not sit with this role.
The successful candidate will come from a data analyst, business analyst, BI analyst, or data science-adjacent background, with strong hands-on capability in SQL, Power BI, and analytical problem-solving.
Key Responsibilities Data analysis and decision support
Analyse large transactional, behavioural, and customer datasets to identify patterns, risks, and opportunities.
Translate analytical findings into clear, actionable recommendations that drive business decisions.
Support decision-making related to customer behaviour, performance optimisation, and operational outcomes.
Data extraction, validation, and modelling support
Write and optimise SQL queries to extract, validate, and analyse datasets from m