Description:
Company: Pathcom IT Solutions
Role: Independent Contractor (Freelance)
Location: Remote
Reports to: CEO / Founder / Director
1. The Opportunity
Pathcom IT Solutions is a growing IT service provider looking for a proactive, strategic-minded Digital Content Creator & Marketer. We don’t just need someone to "post on social media"; we need a Digital Content Creator & Marketer who can translate our technical expertise into a compelling narrative that attracts new business-to-business (B2B) clients & Home Based Clients.
Your goal is simple: Increase brand authority and generate qualified leads.
2. Key Responsibilities
• Strategy Development: Design a monthly content calendar that aligns with Pathcom’s core services (e.g., Managed IT, Cybersecurity, Cloud Solutions, On-site I.T Support etc.).
• Multi-Format Content Creation: * LinkedIn: Design high-authority carousels, thought-leadership posts, and company updates.
o Case Studies: Interview our team to turn successful projects into "Problem/Solution" success stories.
o Short-form Video: Create simple, professional videos/reels explaining IT tips or showcasing what we do.
o Copywriting: Write engaging, jargon-free copy for social media and email newsletters.
• Lead Generation & Distribution: * Actively engage with potential clients on LinkedIn.
o Suggest and implement "Lead Magnets" (e.g., a "Cybersecurity Checklist for Small Businesses").
o Manage small-scale digital ad campaigns (optional but preferred).
• Analytics: Provide a monthly report on engagement, reach, and—most importantly—inbound inquiries.
3. Skills & Qualifications
• Experience: 2+ years in B2B marketing or content creation (IT/Tech sector experience is a major plus).
• Technical Literacy: Ability to understand IT concepts and simplify them for a non-technical audience.
• Mindset: A "hunter" mentality. You aren't just looking for "likes"; you are looking for ways to open doors for our sales team.
4. What We Offer
• Autonomy: We trust your expertise. You own the creative direction.
• Growth: As Pathcom grows through your efforts, there is potential for a long-term, expanded retainer.
• Flexibility: This is a contract-based role with flexible hours.
Please email your CV to carl@pathcomitsolutions.co.za