Description:
Digital Marketing Agent
Objective:
Own and execute the company’s digital demand engine. This role replaces outsourced agencies with a single accountable operator who can plan, launch, optimize, and report across SEO and paid media and works cross-functionally with sales, product, and content.
Core Responsibilities
- SEO (Primary Skill)
- Own technical, on-page, and off-page SEO.
- Conduct keyword research aligned to commercial intent.
- Optimise site architecture, content, and performance.
- Build and manage backlink strategy.
- Track rankings, traffic quality, and conversion impact.
- Translate SEO activity into pipeline contribution, not vanity metrics.
- Paid Media Management (End-to-End Ownership)
- Own all paid channels, current and future.
- Determine where money goes and why.
- Forecasts spend vs return.
- Eliminate waste.
- Scale what works.
- Google Ads
- Plan, build, and manage Search, Display, YouTube, and Performance Max campaigns.
- Control budgets, bids, audiences, and creatives.
- Ruthlessly optimise for CPA, ROAS, and lead quality.
- Implement conversion tracking and attribution correctly.
- Test continuously and kill underperforming spend fast.
- Meta Ads (Facebook & Instagram)
- Build full-funnel campaigns: awareness, consideration, conversion, retargeting.
- Manage creatives, audiences, and frequency.
- Optimise against real business outcomes, not clicks.
- Understand platform volatility and adapt quickly.
- Analytics & Reporting
- Implement and maintain GA4, Google Tag Manager, pixels, and conversion events.
- Build clear, executive-level reporting.
- Explain performance in plain language.
- Identify causes
- Strategy & Execution
- Translate business goals into a digital marketing strategy.
- Execute personally
- Brief external creatives or specialists only when required.
- Continuously test, learn, and iterate.
Required Experience & Skills
- Proven hands-on experience in SEO, Google Ads, and Meta Ads.
- Demonstrable history of managing and optimising paid media budgets.
- Strong technical understanding of tracking, attribution, and analytics.
- Ability to operate without agency scaffolding.
- Commercial mindset: understands revenue, margin, and lead quality.
- High level of autonomy and personal accountability.
- Matric (Must)
- Relevant tertiary qualification in Marketing (beneficial)
- SEO/Paid media certifications(beneficial)
- 3-5 years of experience in a similar role is an advantage
Requirements:
- SEO (Primary Skill)
- Own technical, on-page, and off-page SEO.
- Conduct keyword research aligned to commercial intent.
- Optimise site architecture, content, and performance.
- Build and manage backlink strategy.
- Track rankings, traffic quality, and conversion impact.
- Translate SEO activity into pipeline contribution, not vanity metrics.
- Own technical, on-page, and off-page SEO.
- Conduct keyword research aligned to commercial intent.
- Optimise site architecture, content, and performance.
- Build and manage backlink strategy.
- Track rankings, traffic quality, and conversion impact.
- Translate SEO activity into pipeline contribution, not vanity metrics.
- Paid Media Management (End-to-End Ownership)
- Own all paid channels, current and future.
- Determine where money goes and why.
- Forecasts spend vs return.
- Eliminate waste.
- Scale what works.
- Own all paid channels, current and future.
- Determine where money goes and why.
- Forecasts spend vs return.
- Eliminate waste.
- Scale what works.
- Google Ads
- Plan, build, and manage Search, Display, YouTube, and Performance Max campaigns.
- Control budgets, bids, audiences, and creatives.
- Ruthlessly optimise for CPA, ROAS, and lead quality.
- Implement conversion tracking and attribution correctly.
- Test continuously and kill underperforming spend fast.
- Plan, build, and manage Search, Display, YouTube, and Performance Max campaigns.
- Control budgets, bids, audiences, and creatives.
- Ruthlessly optimise for CPA, ROAS, and lead quality.
- Implement conversion tracking and attribution correctly.
- Test continuously and kill underperforming spend fast.
- Meta Ads (Facebook & Instagram)
- Build full-funnel campaigns: awareness, consideration, conversion, retargeting.
- Manage creatives, audiences, and frequency.
- Optimise against real business outcomes, not clicks.
- Understand platform volatility and adapt quickly.
- Build full-funnel campaigns: awareness, consideration, conversion, retargeting.
- Manage creatives, audiences, and frequency.
- Optimise against real business outcomes, not clicks.
- Understand platform volatility and adapt quickly.
- Analytics & Reporting
- Implement and maintain GA4, Google Tag Manager, pixels, and conversion events.
- Build clear, executive-level reporting.
- Explain performance in plain language.
- Identify causes
- Implement and maintain GA4, Google Tag Manager, pixels, and conversion events.
- Build clear, executive-level reporting.
- Explain performance in plain language.
- Identify causes
- Strategy & Execution
- Translate business goals into a digital marketing strategy.
- Execute personally
- Brief external creatives or specialists only when required.
- Continuously test, learn, and iterate.
- Translate business goals into a digital marketing strategy.
- Execute personally
- Brief external creatives or specialists only when required.
- Continuously test, learn, and iterate.
- Proven hands-on experience in SEO, Google Ads, and Meta Ads.
- Demonstrable history of managing and optimising paid media budgets.
- Strong technical understanding of tracking, attribution, and analytics.
- Ability to operate without agency scaffolding.
- Commercial mindset: understands revenue, margin, and lead quality.
- High level of autonomy and personal accountability.
- Matric (Must)
- Relevant tertiary qualification in Marketing (beneficial)
- SEO/Paid media certifications(beneficial)
- 3-5 years of experience in a similar role is an advantage
26 Jan 2026;
from:
careers24.com