Regional Commercial Manager

Description:

Our purpose is…

To change people’s lives for the better through wellness . We are passionate about supporting people to lead healthy fulfilled lives by providing a space where they can focus on their physical, mental and social well-being.
Our mission is to create an environment where wellness works for everyone. At Virgin Active wellness is not just about fitness- it’s about creating real experiences that support members in their holistic health journey.
We provide a luxury wellness environment that fosters personal growth, community, and transformation. Our approach is accessible, inclusive, and built on the foundation of social wellness.
Our wellness offering is built on core pillars which define who we are and how we deliver on our promise:

1. Refreshing Real Experiences : Authentic, engaging experiences that inspire lasting wellness.
2. Holistic Wellness : A comprehensive approach integrating fitness, mental health, nutrition, and recovery.
3. Curated Guidance and Progress : Personalized coaching and programs to support sustainable progress.
4. Communities Without Conformity : Diverse, welcoming environments where everyone feels empowered.

Your Purpose...

• As a Regional Commercial Manager, your role is to spearhead the implementation of ancillary revenue strategies and oversee the operational delivery of service-based product commercial initiatives within your region. These initiatives include Personal Training, Health Professional services, Swim, Kids, and other emerging ancillary product offerings. Your primary objective is to ensure the delivery of exceptional member experiences, drive revenue growth, and cultivate a high-performing team.
• You are committed to elevating the customer social wellness experience and focused on customer retention through the performance of Personal Trainers, Swim Coaches/Instructors, and other professionals

Commercial Performance

• Drive commercial performance through effective margin and cost management.
• Monitor key metrics such as revenue growth, member retention, and service utilization.

Revenue Execution and Operational Delivery

• Lead the execution of ancillary revenue streams, ensuring seamless operational delivery.
• Oversee service-based commercial initiatives, including Personal Training, Health Professional services, Swim, Kids, and other evolving offerings.

Member Experience

• Ensure best-in-class member experiences by optimizing service delivery and engagement.
• Focus on enhancing the social wellness experience for members, fostering a supportive and engaging environment.

Workforce Development

• Recruit, develop, and retain high-performing Personal Trainers, Coaches, and Health Professionals.
• Ensure continuous professional development and performance optimization of your team.

Operational Integration

• Ensure member-facing propositions like inductions and digital coaching products are fully optimized.
• Maintain consistent engagement and operational integration through Flexer.

Focus Areas

• Margin Management: Optimize margins by managing costs effectively and maximizing revenue from ancillary services.
• Cost Management: Implement cost control measures to ensure financial efficiency and sustainability.
• Recruitment and Retention: Attract and retain top talent in Personal Training, Coaching, and Health Professional roles.
• Ancillary Demand: Marketing material and partnerships are appropriately used to generate demand and ensure commercial growth within clubs and regions.
• Key Metrics: Focus on key performance indicators such as revenue growth, member retention, service utilization, and customer satisfaction.

We can’t live without… (Minimum Requirements)

• National Certificate in Fitness or equivalent
• 5+ years’ leadership experience in the fitness and wellness industry
• 3+ years managing commercial KPIs, including PT services and revenue streams
• Strong financial and commercial acumen with data fluency
• Proven experience in high-volume recruitment, onboarding, and coaching team performance
• Proficiency with operational and reporting systems (Flexer or equivalent)
• Strong influencing, relationship-building, and stakeholder engagement ability

We’d like you to have… (Attributes)

• Adaptability (must be able to adapt to a fast paced, changing environment)
• Be curious (must be willing to succeed, seek opportunities to learn and grow)
• Have a winning mentality (must be willing to go over and above to achieve success)
• Must be motivated to achieve success.
• A commitment to making a difference in people’s lives.
• A Growth mindset
• The ability to work independently.
• Trustworthiness (must always act in doing the right thing)
• A drive to create moments of magic for our members.
• The ability to make decisions and take ownership and responsibility for the decision.
• Action orientation

We’d love you to have… (additional skills)

• Experience managing PT, Swim, Kids, or Wellness commercial products
• Leadership in a multi-site or regional role
• Experience launching or localizing PT & coaching products, ancillary products or digital propositions
• Project management and or people development qualifications
• Exposure to digital marketing, campaign implementation, or CRM systems
• Wellness knowledge, to engage and inspire others to take a holistic approach to wellness.
• The ability to be agile.
• The ability to be collaborative.
• High Interpersonal skills (EQ)

Requirements:

• As a Regional Commercial Manager, your role is to spearhead the implementation of ancillary revenue strategies and oversee the operational delivery of service-based product commercial initiatives within your region. These initiatives include Personal Training, Health Professional services, Swim, Kids, and other emerging ancillary product offerings. Your primary objective is to ensure the delivery of exceptional member experiences, drive revenue growth, and cultivate a high-performing team.
• You are committed to elevating the customer social wellness experience and focused on customer retention through the performance of Personal Trainers, Swim Coaches/Instructors, and other professionals

• Drive commercial performance through effective margin and cost management.
• Monitor key metrics such as revenue growth, member retention, and service utilization.

• Lead the execution of ancillary revenue streams, ensuring seamless operational delivery.
• Oversee service-based commercial initiatives, including Personal Training, Health Professional services, Swim, Kids, and other evolving offerings.

• Ensure best-in-class member experiences by optimizing service delivery and engagement.
• Focus on enhancing the social wellness experience for members, fostering a supportive and engaging environment.

• Recruit, develop, and retain high-performing Personal Trainers, Coaches, and Health Professionals.
• Ensure continuous professional development and performance optimization of your team.

• Ensure member-facing propositions like inductions and digital coaching products are fully optimized.
• Maintain consistent engagement and operational integration through Flexer.

• Margin Management: Optimize margins by managing costs effectively and maximizing revenue from ancillary services.
• Cost Management: Implement cost control measures to ensure financial efficiency and sustainability.
• Recruitment and Retention: Attract and retain top talent in Personal Training, Coaching, and Health Professional roles.
• Ancillary Demand: Marketing material and partnerships are appropriately used to generate demand and ensure commercial growth within clubs and regions.
• Key Metrics: Focus on key performance indicators such as revenue growth, member retention, service utilization, and customer satisfaction.

• National Certificate in Fitness or equivalent
• 5+ years’ leadership experience in the fitness and wellness industry
• 3+ years managing commercial KPIs, including PT services and revenue streams
• Strong financial and commercial acumen with data fluency
• Proven experience in high-volume recruitment, onboarding, and coaching team performance
• Proficiency with operational and reporting systems (Flexer or equivalent)
• Strong influencing, relationship-building, and stakeholder engagement ability

• Adaptability (must be able to adapt to a fast paced, changing environment)
• Be curious (must be willing to succeed, seek opportunities to learn and grow)
• Have a winning mentality (must be willing to go over and above to achieve success)
• Must be motivated to achieve success.
• A commitment to making a difference in people’s lives.
• A Growth mindset
• The ability to work independently.
• Trustworthiness (must always act in doing the right thing)
• A drive to create moments of magic for our members.
• The ability to make decisions and take ownership and responsibility for the decision.
• Action orientation

• Experience managing PT, Swim, Kids, or Wellness commercial products
• Leadership in a multi-site or regional role
• Experience launching or localizing PT & coaching products, ancillary products or digital propositions
• Project management and or people development qualifications
• Exposure to digital marketing, campaign implementation, or CRM systems
• Wellness knowledge, to engage and inspire others to take a holistic approach to wellness.
• The ability to be agile.
• The ability to be collaborative.
• High Interpersonal skills (EQ)