Description:
Farmer & Stakeholder Engagement
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Build and maintain trusted, long-term relationships with poultry farmers, integrators, and agri-business stakeholders.
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Conduct regular on-farm visits to understand production systems, operational challenges, and farm economics.
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Act as the primary local representative and trusted point of contact for the AgriTech solutions in South Africa.
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Establish credibility with farmers by translating technology into practical, farm-level value.
Business Development & Sales
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Identify, engage, and convert early-adopter poultry farmers and agri-business customers.
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Drive consultative sales conversations focused on return on investment (ROI), productivity improvements, and operational efficiency.
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Manage the full sales cycle end-to-end, including prospecting, demonstrations, proposals, negotiations, and deal closure.
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Develop reference customers and case studies to support wider market adoption.
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Achieve agreed revenue, pipeline, and customer adoption targets.
Solution Enablement & Deployment Support
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Explain AI camera and precision farming solutions in clear, practical terms suited to on-farm decision-makers.
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Support pilots, trials, and early deployments in collaboration with technical partners and international teams.
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Assist customers during onboarding to ensure successful early adoption and satisfaction.
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Gather structured feedback from farms to support localisation, product improvement, and refinement of use cases.
Market Intelligence & Growth Strategy
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Provide ongoing market insights on customer needs, pricing sensitivity, competitor activity, and adoption barriers.
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Contribute to local go-to-market strategy, pricing models, and sales messaging.
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Identify opportunities to expand into adjacent precision agriculture solutions (e.g. sensors, drones, analytics platforms) as the business scales.
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Represent the company at relevant agricultural events, field days, and industry forums.
Reporting & Internal Collaboration
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Maintain accurate records of sales activity, customer engagements, and pipeline progress.
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Provide regular updates to management on market traction, opportunities, and risks.
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Collaborate with international partners, distributors, and technical teams to ensure alignment and execution.
Role Scope & Accountability
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Operate with a high degree of autonomy as the first hire in South Africa.
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Take ownership of market entry, early traction, and customer success in the local market.
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Uphold high standards of professionalism, integrity, and ethical engagement with farmers and partners.
Requirements:
-
Build and maintain trusted, long-term relationships with poultry farmers, integrators, and agri-business stakeholders.
-
Conduct regular on-farm visits to understand production systems, operational challenges, and farm economics.
-
Act as the primary local representative and trusted point of contact for the AgriTech solutions in South Africa.
-
Establish credibility with farmers by translating technology into practical, farm-level value.
-
Identify, engage, and convert early-adopter poultry farmers and agri-business customers.
-
Drive consultative sales conversations focused on return on investment (ROI), productivity improvements, and operational efficiency.
-
Manage the full sales cycle end-to-end, including prospecting, demonstrations, proposals, negotiations, and deal closure.
-
Develop reference customers and case studies to support wider market adoption.
-
Achieve agreed revenue, pipeline, and customer adoption targets.
-
Explain AI camera and precision farming solutions in clear, practical terms suited to on-farm decision-makers.
-
Support pilots, trials, and early deployments in collaboration with technical partners and international teams.
-
Assist customers during onboarding to ensure successful early adoption and satisfaction.
-
Gather structured feedback from farms to support localisation, product improvement, and refinement of use cases.
-
Provide ongoing market insights on customer needs, pricing sensitivity, competitor activity, and adoption barriers.
-
Contribute to local go-to-market strategy, pricing models, and sales messaging.
-
Identify opportunities to expand into adjacent precision agriculture solutions (e.g. sensors, drones, analytics platforms) as the business scales.
-
Represent the company at relevant agricultural events, field days, and industry forums.
-
Maintain accurate records of sales activity, customer engagements, and pipeline progress.
-
Provide regular updates to management on market traction, opportunities, and risks.
-
Collaborate with international partners, distributors, and technical teams to ensure alignment and execution.
-
Operate with a high degree of autonomy as the first hire in South Africa.
-
Take ownership of market entry, early traction, and customer success in the local market.
-
Uphold high standards of professionalism, integrity, and ethical engagement with farmers and partners.
- Entrepreneurial Ownership & Self-Drive: 2 to 3 years
- Consultative Sales & Commercial Acumen: 2 to 3 years
- Farmer & Agricultural Credibility: 3 to 4 years
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Proven experience in agriculture (poultry, livestock, agri-services, agri-inputs, agri-equipment or AgriTech).
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Strong credibility engaging farmers and farm managers in on-farm environments.
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Experience in business development, sales, or account management.
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Ability to manage the full sales cycle and sell through consultative, relationship-led approaches.
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Comfortable working independently and owning results as a first hire.
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Willing and able to travel regularly; valid driver’s licence and own vehicle.
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Exposure to AgriTech, precision farming, AI, IoT, sensors, cameras, or data-driven solutions.
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Experience supporting pilots, trials, or early-stage deployments.
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Start-up, scale-up, or new market-entry experience.
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Practical, self-driven, and commercially minded.
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Strong communicator with high integrity and trustworthiness.
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Comfortable in field-based, farmer-facing roles.
Essential
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Proven experience in agriculture (poultry, livestock, agri-services, agri-inputs, agri-equipment or AgriTech).
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Strong credibility engaging farmers and farm managers in on-farm environments.
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Experience in business development, sales, or account management.
-
Ability to manage the full sales cycle and sell through consultative, relationship-led approaches.
-
Comfortable working independently and owning results as a first hire.
-
Willing and able to travel regularly; valid driver’s licence and own vehicle.
Advantageous
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Exposure to AgriTech, precision farming, AI, IoT, sensors, cameras, or data-driven solutions.
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Experience supporting pilots, trials, or early-stage deployments.
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Start-up, scale-up, or new market-entry experience.
Personal Attributes
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Practical, self-driven, and commercially minded.
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Strong communicator with high integrity and trustworthiness.
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Comfortable in field-based, farmer-facing roles.