Market Development Representative - Informal Trade

Description:

Commercial

Accountable for operation of own work area or as a member of a team, as well as for quality, standards and outputs within defined work routines and policies.

Job Purpose

• Based in a defined geography the primary purpose is to directly develop spazas, mini-supermarkets and tuckshops on behalf of BevCo must have intimate knowledge of the geography the informal retail dynamics and outlets matched to BevCos strategic growth objectives for the area.

  Key Accountabilities and Outputs

  Customer Management Objectives

  • To be actively engage and open relationships with outlets on behalf of BevCo (against set call rate and conversion targets) = actively seed BevCos portfolio into a defined area and large channel of informal retailers
  • To build and retain an active base of informal retail clients and to constantly service that base weekly/monthly
  • To facilitate informal retailers to direct BevCo purchases from the local wholesalers, bulk breakers, and/or distributor

    Sales and Trade Marketing Objectives

    • To ensure company assets (refrigeration; signage) are managed per BevCo governance requirementsSales and Trade Marketing Objectives
    • To actively support the sales and distribution targets into informal retail (pull) from local wholesalers, bulk breakers, distributors for the area
    • To assist in execution of the marketing plan for the area as required (incl activations, promotions, fridges, POSM)
    • To ensure BevCo merchandising and pricing compliance standards are sustained (in conjunction with GT rep as relevant)

      Qualifications and Experience

      • Grade 12 / Matric / NQF level 4
      • Up to 2 years experience (Operational Execution) FMCG, experience in sales
      • Basic knowledge of PC, or potential to acquire it

        Job Area

        • KZN Area (Phongolo, Empangeni, New Castle, PMB)

          Qualities

          Critical Success Factors
          
          Customer Perspective
          Communication

          • Routine communication with customers or clients Problem Solving
          • Proactive identification of problems that are concrete and procedural, troubleshoot and apply solutions in line with guidelines provided or escalate more complex problems to superiors, providing information required to solve problems. Relationships Maintained.
          • Others outside of own work area but inside the organization

            Behavioural Competencies

            Negotiation

            • Able to recognise a situation in which negations are required
            • Able to listen to the oppositions argument attentively with the aim of reaching an effective outcomeAble to tactfully present facts on a "need to know basis" so as to ensure a successful outcome.
            • Able to refer to facts presented by the opposition to strengthen argument.
            • Possesses the interpersonal skil