Marketing Manager – Retail Head Office - Sandton

Description:

Our client, an international Sports Brand is seeking to employ a marketing manager to join their ever expanding team Strategy & Planning • Develop and execute the retail marketing strategy aligned to commercial and brand objectives • Plan and manage annual and seasonal marketing calendars across all channels • Drive customer acquisition, retention, and footfall growth across physical stores and online platforms • Align marketing initiatives with merchandising, buying, and sales teams Campaign Management • Lead end-to-end execution of retail marketing campaigns (promotions, launches, sales, brand initiatives) • Manage ATL, BTL, and digital campaigns to drive traffic and conversion • Coordinate in-store activations, POS, visual merchandising support, and experiential marketing • Ensure consistent brand messaging across all customer touchpoints Digital & Performance Marketing • Oversee digital channels including paid media, social media, email marketing, and website content • Analyse campaign performance, customer insights, and ROI to optimise spend • Collaborate with e-commerce teams to drive online sales and omnichannel growth • Manage CRM and loyalty marketing initiatives Brand Management • Protect and build brand equity across all retail channels • Ensure brand guidelines are implemented consistently in-store and online • Manage creative development, content production, and agency relationships Trade & Retail Marketing • Develop trade marketing plans to support store openings, promotions, and category growth • Partner with suppliers and brand partners on co-funded campaigns and activations • Drive in-store marketing excellence through POS, signage, and promotions Budget & Stakeholder Management • Own and manage the marketing budget, ensuring cost control and ROI optimisation • Present marketing performance, insights, and recommendations to senior management • Work closely with internal stakeholders including sales, operations, buying, and finance Market & Customer Insight • Monitor market trends, competitor activity, and customer behaviour • Use data and insights to inform campaign planning and decision-making • Identify growth opportunities and innovation in retail marketing Team Leadership • Lead, mentor, and develop the marketing team and external partners • Manage agencies, designers, media partners, and suppliers Compliance & Governance • Ensure compliance with advertising standards, POPIA, and brand/legal requirements • Manage approvals and risk across all marketing activity Main requirements Relevant marketing experience with a retailer Relevant tertiary studies Please email cv to marlene@servicesolutions.co.za


Consultant Name: Marlene Smith