Description:
An established premium spirits portfolio is seeking an experienced Area Sales Manager – Off Trade to lead and develop a high-performing sales team across the Gauteng region. This role is critical in driving volume growth, market share, and execution excellence within the off-trade channel, while maintaining strong premium brand standards.
The Role
As Team Manager, you will be responsible for translating national and regional strategies into effective execution through the sales force and third-party partners. You will manage key performance indicators, coach and develop talent, and ensure strong commercial outcomes across priority customers and categories.
Key Responsibilities
Analyse sales and market data to develop and implement regional action plans
Lead, influence, and motivate the sales team to achieve volume and market share targets
Manage and influence key sales KPIs including call adherence, strike rate, time in trade, and listings
Drive effective execution of national and regional promotions
Monitor competitor activity and develop counter-action plans
Influence pricing adherence, category management, and in-store positioning
Ensure sales execution aligns with channel and brand strategies
Manage channel assets, POS, and merchandising standards to maximise ROI
Maintain accurate customer master data, trade agreements, and audit documentation
Collaborate closely with internal stakeholders and third-party distributors
Apply strong financial and commercial judgement in all decision-making
Leadership & Capability Development
Coach and develop individu