Description:
JOB DESCRIPTION INFORMATION:Job Title: Graphic Designer Digital Marketer
Employment Type: Permanent
Work Model: Onsite
JOB CONTEXT:
We are looking for a talented Graphic Designer with a strong eye for visual storytelling and a passion for digital marketing. In this role, youll be responsible for creating high-impact visual content including logos, brochures, websites, packaging, and social media graphics that effectively communicate brand messages and engage target audiences. You will also support digital marketing efforts by designing assets for campaigns across social media, email, websites, and online advertising. Your goal will be to enhance brand visibility, strengthen audience engagement, and contribute to measurable marketing outcomes through thoughtful and strategic design.
Duties and Responsibilities:
Conceptualizing Visuals: Developing original ideas and concepts based on client briefs or project requirements, often using sketches, mood boards, or digital drafts. Creating Designs: Using design software (such as Adobe Illustrator, Photoshop, InDesign, or Canva) to produce high-quality graphics for both print and digital media. Collaborating with Clients and Teams: Working closely with clients, marketing teams, or project managers to understand objectives, target audiences, and brand guidelines. Selecting Visual Elements: Choosing appropriate fonts, colors, imagery, and layouts that align with the brand identity and enhance the clarity and appeal of the message. Revising and Refining: Incorporating feedback from clients or team members and making necessary revisions to designs. Preparing Final Files: Exporting and packaging design files in the correct formats and resolutions for various platforms, including print, web, and social media. Staying Updated: Keeping up to date with current design trends, emerging technologies, and software updates to ensure work remains fresh and competitive. Develop and Execute Digital Marketing Campaigns: Plan, implement, and manage comprehensive marketing campaigns across multiple digital platforms, including social media, email, search engines, and display advertising. Content Creation and Management: Create engaging content for websites, blogs, social media, and email campaigns. Optimize content for search engines and user experience to increase organic traffic. Data Analysis and Performance Tracking: Monitor and analyze key performance metrics such as website traffic, engagement, conversion rates, and return on investment (ROI). Use analytics tools to refine strategies and improve campaign effectiveness. Market Research and Trend
15 Jul 2025;
from:
gumtree.co.za