Description:
The Search Planner is responsible for developing, implementing, and optimising paid and organic search strategies that deliver measurable performance across client accounts.
Reporting to the Head of Search , this role combines data-driven insight with hands-on execution to ensure campaigns across Google Ads , Bing Ads , and organic SEO initiatives achieve strong ROI and contribute to client success.
The Search Planner also mentors and supports Search Coordinators , ensuring consistent quality, efficiency, and innovation in all search marketing activities.
Requirements:
- Google Ads
- SEO Auditing Platforms
- Tag Management Systems
Search Strategy & Planning
· Develop comprehensive search marketing strategies (paid and organic) aligned with client objectives, budgets, and performance goals.
· Conduct keyword research, audience analysis, and competitive benchmarking to inform campaign and SEO direction.
· Build integrated plans that leverage PPC, SEO, and content alignment for maximum impact.
· Present search strategy recommendations and performance updates to internal teams and, where required, to clients.
Campaign Management & Optimisation
· Oversee the setup, structure, and performance of Google Ads and Bing Ads campaigns.
· Define and manage budgets, bid strategies, and audience targeting to achieve client KPIs.
· Continuously optimise campaigns for ROI, ROAS, and conversion efficiency through testing, performance analysis, and data-led decisions.
· Implement ad copy testing, keyword refinement, and landing page recommendations.
· Support integration of conversion tracking, UTM tagging, and analytics goals to ensure accurate data collection.
SEO & Content Integration
· Develop SEO strategies to improve organic visibility and search ranking performance.
· Identify keyword opportunities and content gaps, and work with content and design teams to implement on-page optimisation.
· Conduct on-site audits, meta and schema enhancements, and link structure reviews.
· Collaborate with web teams to ensure site speed, usability, and technical SEO standards are upheld.
Analytics & Performance Reporting
· Monitor performance using Google Analytics (GA4) , Google Search Console , and ad platform dashboards .
· Compile and analyse campaign data to produce actionable insights and recommendations.
· Identify trends and opportunities for growth and optimisation.
· Prepare performance reports for clients and internal stakeholders, highlighting key learnings and next steps.
Mentorship & Quality Control
· Support and guide Search Coordinators in campaign setup, monitoring, and reporting tasks.
· Review campaign builds and SEO deliverables for accuracy and adherence to best practices.
· Provide feedback and training to improve technical competency and process efficiency within the team.
· Maintain structured documentation of campaigns, processes, and performance results.
Innovation & Automation
· Stay up to date with platform changes, new search tools, and emerging best practices.
· Test and implement automation tools or scripts to improve efficiency in bidding and reporting.
· Contribute ideas for innovation, workflow improvement, and cross-department collaboration (e.g., automation between search and CRM systems).