BRAND MANAGER

Description:

To promote brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability, ensuring that brand business objectives are achieved, in the short and long term.

• Conduct market research in order to keep up to date with customer trends, as well as trying to predict future trends;
• Develop strategies and manage brand marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers expectations and to build the credibility of brands;
• Analyse the success of brand marketing campaigns and create reports;
  • Supervise advertising, product design and other forms of marketing to maintain consistency in branding;
  • Manage a team of managers, coordinators and assistants;
    • Define and manage the brand communication strategy using a variety of media for the internal team and external markets;
    • Create, execute, and manage marketing programs and campaigns;
    • Custodian of the brand and maintain brand integrity;
    • Must possess excellent communication and leadership skills;
    • Must be able to support media, retail, brand, CSI, online, activation pillars;
    • Effectively resolve escalated issues and implement measures to prevent reoccurrence;
    • Define, continuously improve and drive adoption of the processes, governance, tools and technology, methods and standards to establish optimal practices;
    • Coach and develop Team to improve individual performances and ensure a culturally aligned team;
    • Have regular, quality performance development conversations and drive the required action to support team members' growth and contribution to the team and company culture. Preferred Skills:
      • Strong attention to thoroughness and detail;
      • Reliable and trustworthy;
      • Deadline and results driven;
      • Excellent organizational skills;
      • Excellent professional analytical, writing and interpersonal skills;
      • Ability to work on multiple tasks simultaneously;
      • Ability to respond appropriately to unexpected challenges and shifting priorities;
        • Ability to work independently in a fast-paced environment while supporting team responsibilities and goals;
        • Proficient in Microsoft Office. Requirements: Experience, Education and Other:
          • Grade 12 (matric certificate required);
          • Tertiary education / Marketing Degree (an advantage);
          • 5+ years experience in a senior Marketing or Brand Management role is preferred;
          • Ability to create, interpret and present data and reports;
          • Full understanding of the marketing pillars;
          • Previous experience in a betting company (an advantage);