Lead Generation Specialist

Description:

Job Title: Lead Generation Specialist (South Africa – Remote)



Location: South Africa (Remote)



Position Type: Full-Time



Reports To: Sales Director









About Us



We are a leading provider of innovative printing and technology- driven marketing solutions. We deliver high-quality, bespoke services to clients across multiple sectors, helping businesses achieve their technology/sustainability/Cost objectives.







Role Overview



We are seeking two experienced Lead Generation Specialists to join our expanding team. Based in South Africa, you will play a key role in identifying new business opportunities, setting appointments, qualifying leads, and maintaining accurate data within our CRM. This position requires a strong technical understanding of products and services, excellent communication skills, and a proven ability to engage business decision-makers in a B2B environment.







Key Responsibilities



 Generate qualified leads through targeted research, outbound calls, email campaigns, and LinkedIn outreach.

 Update and maintain accurate records of all leads, contacts, and activities in the CRM system, ensuring data integrity and completeness.

 Gather and record key business information, including contact details, company size, decision-makers, and potential requirements.

 Schedule appointments for the UK-based sales team.

 Engage confidently with business owners, procurement professionals, and senior managers.

 Understand and explain our technical products and services clearly to potential clients.

 Track lead status, follow up promptly, and manage communication pipelines effectively.

 Collaborate with marketing and sales teams to refine lead generation strategies and reporting.

 Achieve monthly KPIs for lead generation, appointment setting, and data accuracy.

Requirements:

Requirements

 Minimum 3 years of experience in B2B lead generation or appointment setting.

 Strong technical background or the ability to quickly understand complex products and solutions.

 Excellent English communication skills, both verbal and written.

 High attention to detail with experience in data management and CRM systems.

 Self-motivated, results-driven, and able to work independently.

 Proficiency with LinkedIn Sales Navigator and other digital prospecting tools.

 Experience working with UK is an advantage.