Description:
Duties:Own and be responsible for the brand and the Foundation: performance, strategy, creative, outputs and reporting.
Ensuring quality and consistency of all outputs
Creating and managing a budget, in collaboration with the Marketing Director
Implementation of agreed upon and devised strategy on a twofold approach:
Conservation, community, ecological sustainability and upliftment
Commercial (for-profit) division that is inclusive of safari camps and lodges
Drive revenue generation for the brand, opening up new channels for growth
Providing linkage between Brand and Foundation with Foundation inspiring content for brand communications
Consolidating all marketing activities into a unified approach both B2B and B2C
Management of Sales & Marketing integrated system
Ensuring a consistent brand identity across all touch points
Drive brand and Foundation outputs with the internal team (Head of Content, Head of Digital) and agency partners
Creating briefs and briefing teams
Delivering on brand positioning
Delighting luxury high end consumers
Seeing projects from inception through to execution
Collaborate closely with the brand to deliver the Connected Adventure portfolio strategy
Driving database growth with consistent communication strategy
Identify trends and incorporate responses and action plans that will allow the brand to remain competitive and pioneering
Working with the Head of Digital to drive the application and implementation of traditional marketing elements
Digital marketing
Marketing contributions and management
Working with the marketing team for digital review of all electronic resources and platforms including Wetu, fact sheets, maps, infographics etc
Print media development and implementation and correction
Drive quality design
Requirements:
Grade 12
Degree/Diploma in Marketing and/or Marketing Communications and/or Brand Management
Minimum 10 years working experience
Experience in Luxury Hospitality
Experience in Conservation (advantageous)
Passion for philanthropy
Experience in both B2B and B2C marketing
Experience in digital and print marketing, content marketing, and social media marketing
Ability to be strategic and have creative judgement
Ability to derive analytical insights and actions from marketing metrics
Strong project management skills
An advanced level of computer literacy with special focus on use of marketing systems, as well as Microsoft Excel, Word, PowerPoint and Outlook
Informed decision-making ability imperative
Ownership and responsibility to drive all brand and Foundation related matters
An excellent knowledge and understanding of the luxury sector and the calibre of clientele that are targete
02 Oct 2025;
from:
gumtree.co.za