Description:
A major Financial Services Provider (FSP) is seeking a dynamic and experienced Marketing Specialist to join its team in Pretoria. This permanent position offers an exciting opportunity to shape and lead influencer-driven marketing initiatives that directly support business growth.
The ideal candidate will have a proven track record in thought leadership and influencer marketing, with the ability to position top-level management as trusted voices in financial well-being. This role blends strategic thinking, content development, campaign execution, and performance analysis to drive brand visibility and engagement across multiple platforms.
Responsibilities
1. Processes
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Develop and implement influencer/thought leadership marketing strategies across various channels to support brand and revenue goals.
-
Manage personal brands and outputs of influencers and thought leaders.
-
Plan and oversee influence-driven events aligned with marketing objectives.
-
Execute innovative, brand-aligned campaigns.
-
Ensure all influencer content complies with brand guidelines and values.
-
Manage influencer diaries and media schedules.
-
Align campaigns with advisor-led sales initiatives.
-
Coordinate with legal and compliance teams to ensure regulatory adherence.
-
Monitor campaign performance (engagement, reach, ROI) and provide insights for optimisation.
2. People
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Build and maintain strong relationships with influencers, agencies, and relevant thought leaders.
-
Act as the main liaison between influencers and the organisation, offering feedback and support.
-
Collaborate with internal teams (sales, marketing) to ensure campaign consistency.
-
Foster a collaborative and innovative team culture.
3. Technology
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Use analytics tools to track influencer campaign success.
-
Identify and vet potential influencers using digital tools.
-
Stay updated on emerging platforms and tools in influencer marketing.
-
Ensure seamless integration of influencer campaigns across the organisation’s digital channels.
Requirements
Formal Education
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Bachelor’s degree in Marketing, Communications, or a related field.
Experience
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Minimum 7 years in influencer/thought leadership marketing or social media management (preferably in financial services).
-
Proven experience managing budgets, contracts, and campaigns.
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Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook); Adobe Suite is a plus.
-
Strong background in planning, branding strategies, advertising, and PR.
Language Requirements
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Proficiency in English and Afrikaans .
Knowledge
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Deep understanding of South African audience segmentation and financial demographics.
-
Expertise in influencer positioning, earned media, and scalable thought leadership.
-
Up-to-date with trends across social platforms and influencer marketing.
-
Knowledge of competitors and compliance-sensitive communication within financial services.
-
Project management with the ability to handle multiple initiatives simultaneously.
-
Awareness of South African media trends.
Skills
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Advanced verbal and written communication in both English and Afrikaans.
-
Strong storytelling and creative brand alignment capabilities.
-
Ability to motivate and lead teams under tight deadlines.
-
Skilled in facilitating group discussions and collaboration.
-
Innovative thinking and a holistic understanding of business goals.
Please Note, if you don't match the Requirements or Industry, you won't be consider for this role..
Benefits
- Competitive salary.
-
Contact Hire Resolve for your next career-changing move today
- Apply for this role today, contact Lidene Pienaar at Hire Resolve or on LinkedIn
- Send me your CV on financialcareers@hireresolve.za.com
- You can also visit the Hire Resolve website: hireresolve.us
- Please use " Marketing Specialist " as your subject line when applying via email
We will contact you telephonically in 3 days should you be suitable for this vacancy. If you are not suitable, we will put your CV on file and contact you regarding any future vacancies that arise
Requirements:
-
Develop and implement influencer/thought leadership marketing strategies across various channels to support brand and revenue goals.
-
Manage personal brands and outputs of influencers and thought leaders.
-
Plan and oversee influence-driven events aligned with marketing objectives.
-
Execute innovative, brand-aligned campaigns.
-
Ensure all influencer content complies with brand guidelines and values.
-
Manage influencer diaries and media schedules.
-
Align campaigns with advisor-led sales initiatives.
-
Coordinate with legal and compliance teams to ensure regulatory adherence.
-
Monitor campaign performance (engagement, reach, ROI) and provide insights for optimisation.
-
Build and maintain strong relationships with influencers, agencies, and relevant thought leaders.
-
Act as the main liaison between influencers and the organisation, offering feedback and support.
-
Collaborate with internal teams (sales, marketing) to ensure campaign consistency.
-
Foster a collaborative and innovative team culture.
-
Use analytics tools to track influencer campaign success.
-
Identify and vet potential influencers using digital tools.
-
Stay updated on emerging platforms and tools in influencer marketing.
-
Ensure seamless integration of influencer campaigns across the organisation’s digital channels.
-
Bachelor’s degree in Marketing, Communications, or a related field.
-
Minimum 7 years in influencer/thought leadership marketing or social media management (preferably in financial services).
-
Proven experience managing budgets, contracts, and campaigns.
-
Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook); Adobe Suite is a plus.
-
Strong background in planning, branding strategies, advertising, and PR.
-
Proficiency in English and Afrikaans .
-
Deep understanding of South African audience segmentation and financial demographics.
-
Expertise in influencer positioning, earned media, and scalable thought leadership.
-
Up-to-date with trends across social platforms and influencer marketing.
-
Knowledge of competitors and compliance-sensitive communication within financial services.
-
Project management with the ability to handle multiple initiatives simultaneously.
-
Awareness of South African media trends.
-
Advanced verbal and written communication in both English and Afrikaans.
-
Strong storytelling and creative brand alignment capabilities.
-
Ability to motivate and lead teams under tight deadlines.
-
Skilled in facilitating group discussions and collaboration.
-
Innovative thinking and a holistic understanding of business goals.
- Competitive salary.
-
Contact Hire Resolve for your next career-changing move today
- Apply for this role today, contact Lidene Pienaar at Hire Resolve or on LinkedIn
- Send me your CV on financialcareers@hireresolve.za.com
- You can also visit the Hire Resolve website: hireresolve.us
- Please use " Marketing Specialist " as your subject line when applying via email
We will contact you telephonically in 3 days should you be suitable for this vacancy. If you are not suitable, we will put your CV on file and contact you regarding any future vacancies that arise
- Apply for this role today, contact Lidene Pienaar at Hire Resolve or on LinkedIn
- Send me your CV on financialcareers@hireresolve.za.com
- You can also visit the Hire Resolve website: hireresolve.us
- Please use " Marketing Specialist " as your subject line when applying via email