Where

Paid Media Specialist

Crayon Technologies (Pty) Ltd
Cape Town Full-day Temporary

Description:

The Paid Media Specialist will manage and optimize various advertising platforms, focusing on enhancing conversion and traffic campaigns. Reporting directly to the Head of Paid Media, this role offers flexibility, growth opportunities, and a chance to contribute to innovative AI solutions.

What you'll do

  • Manage Google Tag Manager setups, including conversion tracking and quarterly optimizations
  • Support campaign creation, monitoring, and optimization on Google Ads, LinkedIn Ads, and Meta Ads
  • Compile and deliver monthly client-specific reports using TapClicks
  • Contribute to potential business development utilizing marketing and creative skills
  • Develop AI-driven internal automations to enhance business operations

Requirements:

The Paid Media Specialist will manage and optimize various advertising platforms, focusing on enhancing conversion and traffic campaigns. Reporting directly to the Head of Paid Media, this role offers flexibility, growth opportunities, and a chance to contribute to innovative AI solutions.

What you'll do

  • Manage Google Tag Manager setups, including conversion tracking and quarterly optimizations
  • Support campaign creation, monitoring, and optimization on Google Ads, LinkedIn Ads, and Meta Ads
  • Compile and deliver monthly client-specific reports using TapClicks
  • Contribute to potential business development utilizing marketing and creative skills
  • Develop AI-driven internal automations to enhance business operations
  • Manage Google Tag Manager setups, including conversion tracking and quarterly optimizations
  • Support campaign creation, monitoring, and optimization on Google Ads, LinkedIn Ads, and Meta Ads
  • Compile and deliver monthly client-specific reports using TapClicks
  • Contribute to potential business development utilizing marketing and creative skills
  • Develop AI-driven internal automations to enhance business operations
  • Google Analytics: 2 to 3 years
  • Paid Media: 2 to 3 years
  • Google Ads: 2 to 3 years
  • Ecommerce Platforms: 2 to 3 years

What you'll need

  • Experience with ecommerce platforms, including at least Shopify and Wordpress/WooCommerce
  • Knowledge of Google Ads and Meta Ads, with TikTok and Reddit ads as a plus
  • Proficiency in TapClicks, Google Tag Manager, and Google Analytics
  • Eagerness to learn and apply AI technologies
  • Strong communication skills and comfort with remote work communication
  • Experience with ecommerce platforms, including at least Shopify and Wordpress/WooCommerce
  • Knowledge of Google Ads and Meta Ads, with TikTok and Reddit ads as a plus
  • Proficiency in TapClicks, Google Tag Manager, and Google Analytics
  • Eagerness to learn and apply AI technologies
  • Strong communication skills and comfort with remote work communication

What you'll need

  • Experience with ecommerce platforms, including at least Shopify and Wordpress/WooCommerce
  • Knowledge of Google Ads and Meta Ads, with TikTok and Reddit ads as a plus
  • Proficiency in TapClicks, Google Tag Manager, and Google Analytics
  • Eagerness to learn and apply AI technologies
  • Strong communication skills and comfort with remote work communication
18 Jul 2025;   from: careers24.com

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