Marketing Manager

Description:

Market leaders in the Manufacturing Industry requires an experience Marketing Manager to Plan, Delop and implement the Company’s Marketing strategies both Nationally and Internationally. Duties include :-

• Brand awareness and Driving the product
• Manage and implement Marketing Campaigns and evaluate effectiveness
• Maintain and evolve Brand consistency across all touchpoints (print, digital, packaging, signage, etc).
• Investigate and implement new marketing processes and automation tools to streamline lead handling, enhance team efficiency, and improve overall marketing
• effectiveness
• Manage product sample offering for clients, investigating ways to improve the sample production, offering & distribution
• Prepare schedule for Marketing Director
• Create, maintain and manage high-quality marketing and technical materials - (catalogues, brochures, datasheets, step-by-step guides,
• ISO documents, etc), including designs, artwork, stock levels and distribution
• Manage websites; including layout, content, product information and user experience. Measure traffic growth, bounce rate, time on site, pages viewed, etc.
• Send monthly reports to Marketing Director.
• Track web analytics and campaign performance using tools such as Google Analytics, Meta Business Suite, etc.
• Monthly reports
• Manage the Company’s SEO, PPC (Google Ads), Meta Ads, and email marketing strategies. Monitor CPL, ROAS, conversion rates, etc.
• Manage advertisements, editorials for print and digital media, and media interest
• Keep within marketing plan and budget the company (including maintaining relationships with external agencies
• Meet required deadline(s)
• relevant personnel), and maintain advertising records for marketing feedback
• Prepare research and report to Marketing
• Maintain relationships with key clients (hubs, retailers, large contractors etc. contractors, etc) and research and report on their marketing activities. Suggest ways
• they can improve their online presence and marketing efforts to the company’s advantage
• Manage the company’s POS materials (banners, signage, in-store merchandising
• Manage product application videos: schedule, content creation, collaboration with relative Teams, design, videography, editing and formatting, etc.
• Manage photoshoots (including client contact, scheduling, photography, photo edits, feature projects and formatting for various content creation for marketing purposes)
• Manage marketing campaigns for new product launches and seasonal campaigns presented and authorized by the Marketing across multiple materials and channelManage the tech / blog web pages by composing relevant articles and features to promote the company’s products and expertise
• Manage social media; grow followers engagement rate and generate qualified B2B & B2C leads
• Manage online reputation (Hello Peter, GMB, etc).
• Manage Company newsletters and email campaigns to current and potential clients
• Compile and manage presentations, communications, events, shows and exhibitions, to promote the company and its products. This include bookings, stand designs, etc.
• Prepare and manage store fronts when required
• Keep abreast of competitor activity
• Manage online portals (Specifile, Google Maps, etc).
• Budgets

Requirements:

• Brand awareness and Driving the product
• Manage and implement Marketing Campaigns and evaluate effectiveness
• Maintain and evolve Brand consistency across all touchpoints (print, digital, packaging, signage, etc).
• Investigate and implement new marketing processes and automation tools to streamline lead handling, enhance team efficiency, and improve overall marketing
• effectiveness
• Manage product sample offering for clients, investigating ways to improve the sample production, offering & distribution
• Prepare schedule for Marketing Director
• Create, maintain and manage high-quality marketing and technical materials - (catalogues, brochures, datasheets, step-by-step guides,
• ISO documents, etc), including designs, artwork, stock levels and distribution
• Manage websites; including layout, content, product information and user experience. Measure traffic growth, bounce rate, time on site, pages viewed, etc.
• Send monthly reports to Marketing Director.
• Track web analytics and campaign performance using tools such as Google Analytics, Meta Business Suite, etc.
• Monthly reports
• Manage the Company’s SEO, PPC (Google Ads), Meta Ads, and email marketing strategies. Monitor CPL, ROAS, conversion rates, etc.
• Manage advertisements, editorials for print and digital media, and media interest
• Keep within marketing plan and budget the company (including maintaining relationships with external agencies
• Meet required deadline(s)
• relevant personnel), and maintain advertising records for marketing feedback
• Prepare research and report to Marketing
• Maintain relationships with key clients (hubs, retailers, large contractors etc. contractors, etc) and research and report on their marketing activities. Suggest ways
• they can improve their online presence and marketing efforts to the company’s advantage
• Manage the company’s POS materials (banners, signage, in-store merchandising
• Manage product application videos: schedule, content creation, collaboration with relative Teams, design, videography, editing and formatting, etc.
• Manage photoshoots (including client contact, scheduling, photography, photo edits, feature projects and formatting for various content creation for marketing purposes)
• Manage marketing campaigns for new product launches and seasonal campaigns presented and authorized by the Marketing across multiple materials and channelManage the tech / blog web pages by composing relevant articles and features to promote the company’s products and expertise
• Manage social media; grow followers engagement rate and generate qualified B2B & B2C leads
• Manage online reputation (Hello Peter, GMB, etc).
• Manage Company newsletters and email campaigns to current and potential clients
• Compile and manage presentations, communications, events, shows and exhibitions, to promote the company and its products. This include bookings, stand designs, etc.
• Prepare and manage store fronts when required
• Keep abreast of competitor activity
• Manage online portals (Specifile, Google Maps, etc).
• Budgets

• Marketing: 5 to 6 years

Marketing Degree

5 to 10 years Marketing Management experience

WordPress

Copywriting

Analytics and Reporting

Graphic Design and Video editing

Website Development and Management

Writing, Editing and Copywriting

HubSpot, Asana, Canva and Google Suit