Description:
Duties & Responsibilities:Build and grow the companys brand visibility across digital platforms, retail channels, and B2B environments. Develop and implement channel-specific marketing plans for retailers, ISPs, and distributors. Lead all digital marketing efforts, including social media, SEO, paid media, and website management. Manage public relations, media buying, and advertising partnerships to increase brand reach and credibility. Monitor market trends, customer insights, and competitor activity to support data-driven marketing decisions. Manage external agencies and vendors across creative, digital, and event marketing functions. Develop and execute strategic campaigns with defined performance metrics. Track and report on return on investment (ROI) across digital and channel marketing activities to optimize budget allocation. Plan, coordinate, and execute trade shows, retail activations, product launches, and partner events, ensuring brand representation and effective post-event analysis. Collaborate with the sales and channel teams to design and implement in-store retail displays, including layout planning, branded fixture placement, and visual merchandising to enhance shopper engagement. Oversee the creation and distribution of point-of-sales (POS) materials across retail and reseller channels; ensure optimal merchandising space utilization and alignment with promotional objectives. Partner with products, sales, and e-commerce teams to ensure integrated messaging across all consumers and B2B touchpoints.
05 Jul 2025;
from:
gumtree.co.za