Description:
Key responsibilities and dutiesVendor relationship management
Act as the central marketing liaison between the organization and assigned vendors. Build and nurture collaborative relationships with vendor marketing and product teams. Ensure adherence to vendor branding and marketing compliance.
Marketing strategy, planning & execution
Develop and implement data-driven marketing plans in collaboration with sales and vendor teams. Align marketing activities with vendor goals to secure co-marketing funds. Manage the execution of marketing campaigns through regional agencies.
Demand generation & lead management
Execute integrated campaigns using paid media, social, email, webinars, and events. Track and report campaign results, measuring effectiveness and ROI. Collaborate with sales to nurture leads and drive conversions.
Channel marketing & enablement
Support resellers with training, co-branded materials, and localized campaigns. Create enablement content such as case studies, presentations, and guides.
Event management
Plan and deliver regional and virtual events including logistics, branding, and vendor coordination. Create event assets and manage post-event performance analysis.
Budget management & financial reconciliation
Manage vendor marketing budgets, ensuring optimal fund utilization. Submit internal payment requests and manage post-activity invoice claims. Collaborate with finance for reconciliations and compliance with vendor funding policies.
Compliance & procurement
Ensure all marketing activities meet internal and vendor compliance standards. Oversee supplier onboarding and procurement processes. Maintain productive supplier relationships.
Reporting & performance analysis
Report on campaign ROI and marketing KPIs. Contribute to quarterly business reviews and internal performance updates.
Project & stakeholder management
03 Jul 2025;
from:
gumtree.co.za